The Blue Moon story begins in the Sandlot Brewery at Coors Field in Denver, Colorado. Auspiciously at the beginning of the 1995 baseball season. Our founder and head brewmaster Keith Villa earned his Ph.D. in brewing from the University of Brussels. He returned stateside with the goal of brewing well-crafted beers inspired by Belgian styles, with a refreshing twist. Amongst the many beers one fan favorite emerged. In true baseball fashion they called it ‘Bellyslide Wit’. Someone said, “A beer this good only comes around once in a blue moon.” Blue Moon® Belgian White Belgian-Style Wheat Ale was born.
Please visit the Beer garden here to view all of our beer inspired apparel, hats and accessories.
Wear the officially licensed Blue Moon sweatshirt from Pop Cult. Style#: SW24472BLMU